How Do You Attract New Business?
The most popular answer I get to that question is word-of-mouth. While word-of-mouth has worked well in the past, and is the oldest method of advertising, it only reaches so far. How can you reach out to a larger audience and widen your customer base?
Your Online Presence
Your online presence matters. While a large number of consumers make decisions based upon online reviews, a business’ website can be either a deal-maker or a deal-breaker. Although a website isn’t free, it is an investment.
A Website Can Eliminate Costs
Typical costs of traditional advertising:
- Brochures ($200/500) + labor
- Flyers ($375/500) + labor
- Door-hangers ($80/500) + labor