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How Do You Attract New Business?

How Do You Attract New Business?

The most popular answer I get to that question is word-of-mouth. While word-of-mouth has worked well in the past, and is the oldest method of advertising, it only reaches so far. How can you reach out to a larger audience and widen your customer base?

Your Online Presence

Your online presence matters. While a large number of consumers make decisions based upon online reviews, a business’ website can be either a deal-maker or a deal-breaker. Although a website isn’t free, it is an investment.

A Website Can Eliminate Costs

Typical costs of traditional advertising:

  • Brochures ($200/500) + labor
  • Flyers ($375/500) + labor
  • Door-hangers ($80/500) + labor

 

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